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The challenge was to create an informative, visually appealing, and engaging product video for the Pacto spectroscopy device that showcased its key features, benefits, and capabilities in a clear and concise manner to potential customers in research, medical, and industrial settings.
We created a visually engaging storyboard for the Paco spectroscopy device product video that included a mix of live-action footage and 3D animation. The storyboard effectively demonstrated the device’s capabilities and accurately conveyed the key features and benefits of the product.
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To achieve the cinematic look, we created the packshots in a dark background with smoke particles, then applied various lighting and texturing techniques to enhance the visual appeal of the packshots. This was done to give the product a dramatic and striking appearance and it helped to create a sense of depth and texture, making the product stand out and catch the viewer’s attention.
Overall, the 3D packshots were created to showcase the Paco device in a visually appealing and memorable way, while also conveying its key features and benefits to potential customers.
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A product video like the one created for the Pacto spectroscopy device is an effective marketing tool that helps Avantes showcase their products, educate potential customers, and build their brand image.
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Prior to the official product launch, we created a cinematic teaser wich utilized visual effects, sound design, and dramatic music to generate excitement and anticipation.
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The mini social media campaign promoted the Pacto spectroscopy device, increased brand awareness, and was effective due to its reach, engagement, cost-effectiveness, and measurability.
